26. PERSONALISING PROMOTION
26. Design Message
Promotion is most effective when it reaches all needs and personalises unique selling points.
26. Design Aim
I aim to promote the benefits of my designs to all people and places through differentiating the unique selling points to individuals.
I aim to promote the flexibility of my pieces and how they can adapt to different tastes or comforts. I present looks going from 5 pieces snap fastened together down to 1. This differentiates between individuals covering up in the heat or cold to exposing with deep arm holes and high slits.
As in everything, a personal benefit to one will not immediately be seen as a benefit to another and can produce a barrier to entry.
On a pressing level, differing perceptions on education can put up barriers to taking it on. This may be present in situations where the short term benefits of education may be perceived differently by different individuals.
For girls living in extreme poverty, the immediate benefits of education could remove male bias, child labour, child marriage and give freedoms. For patriarchal communities living in extreme poverty, the immediate repercussions of education could challenge patriarchy,remove required free labour, remove the guaranteed future for their child in marriage and a dowry to feed the remaining family.
Poverty needs to be simultaneously acknowledged, alleviated and addressed in negotiating barriers to education entry in order to promote the long term benefits of education. Without this, we are not equalling the holistic and differentiated approach we seek for ourselves in education. We are risking isolating and alienating people in their own communities.
We need the line to be where all our girls and boys receive their right to an education.
26. Design Inspiration
Some of my design inspiration comes from You Tube. You Tube searches listed below for lyrics, concept, costumes and movement
Ruti Olajugbagbe and Tom Jones Perform “What a Wonderful World”: The Final | The Voice UK 2018. 2M views
